B2B e-Commerce

When purchasing from suppliers in the B2B supply chain, companies expect a similar digital experience to that of the B2C consumers market. They want ease of access, simple user experience and integrated payment platforms that streamline the buying experience. Therefore, if you have not yet digitized, it is essential that you have a B2B e-commerce platform.

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B2B transactions increase

Adapting to the digital demands of the modern market is essential in the B2B market as it is in the consumer market. Understanding the power of online channels to generate new customers and build loyalty is standard practice, the same applies in your supply chain.

And in recent years the boom in mobility has led to a huge growth in B2B ecommerce. In fact, according to Forrester data, transactions through B2B electronic stores will reach 13.1% of all B2B sales by 2021 in the United States. In addition, ecommerce has exceeded 8,900 million euros in Spain in the first quarter of 2018. This represents 32.8% more than the previous year. Therefore, technology has become a crucial element to digitize any B2B business. Those players who do not bet on online platforms, may lose their market share. Why? For not taking advantage of business opportunities, the simplicity and effectiveness offered by online communication.

Advantages of B2B electronic commerce


More revenue, less costs


A B2B ecommerce platform expands your ways of obtaining revenue and improves your processes, which generates a reduction in costs. For example, you can carry out your pricing and promotions actions autonomously and without dependence on your IT department. In addition, it allows back-end integration (clients, orders, prices, stock, invoices, etc.). In turn, it starts payment gateways and functions as a logistics operator.

More flexibility, better customer experience

The move from traditional to e-commerce improves the B2B experience. This has an impact on the company's sales. Online purchases can be made anytime, anywhere, 365 days a year and from any device with Internet access. They allow mobility and immediacy, two values highly appreciated by any company. In addition, the online shopping experience is simpler and more convenient. It only needs several clicks to be made.

Greater personalisation and loyalty

The retention of customers is much higher through an ecommerce platform. This is so because of the customisation they allow. They offer unique experiences in real time based on the interests that consumers show when they browse. They have a powerful promotions engine that launches offers adapted to each one. These range from an updated price to promotions for the purchase of complementary products.

Better information management

B2B e-commerce platforms help you manage your information correctly, which translates into new customers. That is, they allow you to manage the catalogue in a single repository with an enriched vision of the products, which includes all its characteristics, composition, measurements, materials, etc. They also allow faceted searches, keywords and product suggestions. All this helps to clarify the doubts of the client in the same site, preventing it from leaving the platform, maintaining clarity and control.

Comprehensive management of the web experience

E-commerce platforms allow you to manage and publish content through all channels efficiently. That is, not only manage the store but also allows you to manage a blog related topic, information on related events, videos, advertising banners, company information, etc. In summary, it is a complete content manager for your portal to communicate through all possible online channels.
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