When purchasing from suppliers in the B2B supply chain, companies expect a similar digital experience to that of the B2C consumers market. They want ease of access, simple user experience and integrated payment platforms that streamline the buying experience. Therefore, if you have not yet digitized, it is essential that you have a B2B e-commerce platform.Read more
Adapting to the digital demands of the modern market is essential in the B2B market as it is in the consumer market. Understanding the power of online channels to generate new customers and build loyalty is standard practice, the same applies in your supply chain.
And in recent years the boom in mobility has led to a huge growth in B2B ecommerce. In fact, according to Forrester data, transactions through B2B electronic stores will reach 13.1% of all B2B sales by 2021 in the United States. In addition, ecommerce has exceeded 8,900 million euros in Spain in the first quarter of 2018. This represents 32.8% more than the previous year. Therefore, technology has become a crucial element to digitize any B2B business. Those players who do not bet on online platforms, may lose their market share. Why? For not taking advantage of business opportunities, the simplicity and effectiveness offered by online communication.
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