Carphone Warehouse Retail Transformation

Carphone Warehouse Business Agenda

Ricoh’s Managed Retail Service (RMRS) – which is designed specifically to modernise retail IT systems based on detailed knowledge of the sector - enabled Carphone Warehouse to quickly digitise their in-store environments, meeting the business priorities, whilst driving down costs by 10% and gaining operational efficiencies.

Carphone Warehouse, a retail giant that runs a huge customer service operation with 42,000 staff across 11 countries, comprising 1,000 high street retail shops in UKI alone, has recently transformed their retail operation with Ricoh’s help.

Like many technology leaders, as reflected in Gartner’s CIO Agenda report (2018), Carphone Warehouse’s CIO needed to enhance customer experience in view of the growth in omni-channel retailing with smart IT Investment.

Carphone Warehouse’s CIO had set clear business priorities that needed addressing:


To achieve this, the IT priorities set by the CIO, were as follows:


Read the Carphone Warehouse case study to learn how Ricoh’s innovative solution reduced the complexities in managing customer experience across multiple channels of engagement

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