DIA is a Spanish multinational retail company that specialises in the distribution of food, household and personal care products. DIA operates more than 7,000 stores across Spain, Portugal, Argentina, Brazil and China. In 2017, their sales exceeded 10.3 billion euros. 40 million customers visit DIA stores every year.
Retailers are now striving to evolve their business models and customer experiences to meet the demands of the digital savvy customer. The need to modernise digital e-commerce platforms for a slick and streamlined shopping experience has never been more critical.
DIA’s omnichannel retail strategy delivers a unified shopping experience which builds loyalty and drives repeat business. Relevant content is personalised and presented to customers across a variety of touchpoints, including the web, mobile and in-store.
Thanks to Ricoh's expertise in user experience and digital platforms, it is now easier to shop online with DIA. The supermarket’s web storefront is easy to navigate and offers customers a personalised shopping experience. Using the site, customers can view targeted promotions and drop goods into a virtual shopping basket for collection or delivery. Smart technology is at work in the background of every aspect of the customer’s interaction and this is managed via DIA’s integrated e-commerce platform. The customised SAP Hybris solution was developed for DIA by Ricoh.
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